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Coverings 2016, exponente de la pujanza del mercado de EEUU

01.06.2016 09:56

Las sensaciones de las empresas del Tile of Spain tras su participación en Coverings han sido refrendadas por la organización del evento, que ha corroborado un incremento de visitantes al certamen líder de la cerámica y la piedra natural de Norteamérica.

Más de 25.000 profesionales de la industria asistieron a la feria, que este año se desarrolló entre el 18 y el 21 de abril en Chicago. Esta cifra supone un aumento del significativo con respecto a 2015 y todavía mayor, hasta un 15% de incremento, si se compara con la última edición que se celebró en el estado de Illinois en 2009.

"El repunte en la asistencia es una constante de los últimos años y la vitalidad y el vigor en la industria cerámica y piedra se ha vuelto a constatar en Coverings 2016", relata Alena Capra, voz autorizada en el sector estadounidense de los revestimientos. Expositores veteranos de cerámica también subrayaron el buen ambiente en el certamen, las oportunidades para generar negocio y las actividades divulgativas del del salón.

"El ambiente en Coverings 2016 fue fantástico", asegura Dave Bouchard, representante de Emil América, que argumenta que "Chicago es una gran ciudad para la celebración de la feria por sus vínculos con la arquitectura y el diseño".

Por su parte, la azulejera castellonense Natucer, un clásico en Coverings también resaltó el ‘poder’ de la feria como herramienta para la consecución de sus objetivos en Estados Unidos. "Natucer participa en Coverings desde 1998 y siempre hemos encontrado un enorme valor añadido en la convocatoria. El mercado norteamericano es siempre una de nuestras prioridades tras el mercado doméstico español", manifiesta Víctor Balaguer Gasque, Area Manager de Natucer.

Hay que recordar que además de la vertiente comercial del evento, Coverings 2016 contó con un amplio programa de divulgación con más de 75 sesiones y cursos CEU.

Por último, cabe recordar que la feria internacional se llevará a cabo entre el 4 y el 7 de abril en Orlando (Florida).

COVERINGS REPORTS GROWTH AT 2016 SHOW // The growth and energy at the 2016 Coverings show strengthened the show’s position as the leading international tile and stone exhibition in North America. More than 25,000 industry professionals attended the week-long expo, April 18-21, 2016. This figure is an increase in overall attendance from the 2015 show, and to industry insiders, affirms positive movement in the tile and stone market.

The 25,000-attendance count is a remarkable 15-percent increase from 2009, the last year Coverings was held in Chicago. This year’s most impressive attendance segment is held by distributors, which increased by a noteworthy 18-percent since 2009.

“The uptick in overall attendance from last year signals continued vitality and vigor in the tile and stone industry,” said Alena Capra, Coverings’ Industry Ambassador. “There was an onsite energy that emanated from the show floor, and it is encouraging to have that excitement verified with these recap figures.”  

Veteran Coverings exhibitors noted the excitement on the show floor as well as the ample opportunities for networking and education that took place during the show.

“This year we had great feedback from key customers that came to the show. It’s important for us to have these quality interactions with attendees,” said Sarah Eamigh, director of U.S. marketing for Stone Peak. “The feedback from the architecture and design crowd is always exciting; there was a great turnout from that segment due to the show’s location in Chicago this year.”

There was also plenty of buzz from the Ceramics of Italy pavilion, which impressed attendees with a new central booth design in addition to the bevy of tile products from manufacturers.

“The atmosphere at Coverings 2016 was fantastic – we saw an exciting turnout in attendees here in Chicago,” said Dave Bouchard, representative of Emil America. “Chicago is a great town for the show, drawing in the architecture and design crowd, as well as retailers and distributors. We feel confident with the sales relationships generated by being at the show.”

Natucer, a long-time Spanish exhibitor, found the show to be an imperative part of the company’s global business for sales and relationship building.

“We have been at Coverings since 1998 and have always found tremendous value in the show. The North American market is always one of our top priorities after the domestic market in Spain,” said Victor Gasque Balaguer, area manager for Natucer Ceramica.  “All of the programming and networking opportunities at the show are important in growing our relationships and increasing awareness of our products.” 

There was no shortage of opportunities for attendees to build on their technical skills or to network with others, as Coverings offered an extensive conference program with more than 75 sessions and CEU courses. Coverings 2017 will be held April 4-7 in Orlando, Florida.

Coverings is the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from more than 40 countries and is the stage for introducing some of the most innovative tile and stone products in the world.

The exposition serves as a valuable resource for continuing education for all segments of the industry, with more than 75 informative, accredited seminars and live demonstration sessions throughout the show, all free of charge. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders and real estate developers, as well as journalists and bloggers who cover this vital and dynamic industry.

Sponsors of the show are The Ceramic Tile Distributor Association (CTDA), Tile of Spain/Spanish Ceramic Tile Manufacturer’s Association (Ascer), Ceramics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA) and the Tile Council of North America (TCNA). The show is managed by National Trade Productions.