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El Periódico del Azulejo | Miércoles, 20 de junio de 2018

EXPORTACIONES / TILE OF SPAIN

¿Cuál es el 'top 10' de mercados para el Tile of Spain? / Europe, the Tile of Spain’s biggest market

J. CABRERIZO
10/02/2018

 

El Tile of Spain continúa siendo una potencia exportadora, tal y como ha quedado de manifiesto esta semana en Cevisama. En el marco de la gran feria internacional, la patronal azulejera Ascer ha dado a conocer los resultados del 2017, que depara un nuevo Top 10 en el ranking de mercados para la cerámica española.

El ranking está formado, en este orden, por Francia, Estados Unidos, Reino Unido, Arabia Saudí, Italia, Israel, Alemania, Líbano, Marruecos y Rusia.

La cifra estimada de exportación en 2017 alcanzará los 2.700 millones de € (+5%), una cifra récord en el sector. Por regiones, entre enero y noviembre Europa se ha mantenido como principal mercado del sector azulejero y aglutina el 47,7% del total de las exportaciones. Por su parte, es destacable el fuerte crecimiento de ventas a EEUU (+25,5%), que ya ocupa el 2º puesto en el ranking de países destinatarios de Tile of Spain.

En lo que respecta a la exportación a la Federación Rusa, esta se incrementa en un +9,2%, y Europa del Este, que había descendido en los años anteriores, comienza a crecer en torno al 8,2%.

Como nota negativa, el bloqueo a la importación en Argelia que ha supuesto el cierre del mercado, así como la caída en el mercado saudita (-19,2%), lastran las cifras de exportación. Del mismo modo, regiones importadoras con volumen como Oriente Próximo (-0,6%) o el Magreb (-27,8%) están teniendo un comportamiento negativo, afectando negativamente a la exportación global.

Las previsiones para 2018 muestran que la tendencia en el mercado nacional seguirá al alza, pero seguramente a menor ritmo que en los últimos 3 años, con crecimientos entre el 6% y el 9%. Por su parte, la exportación, a pesar de la persistencia de ciertas incertidumbres como las negociaciones del Brexit o el impacto de Argelia, es factible un escenario de crecimientos globales del 7-9%.

Ascer, the Spanish Association of Wall and Floor Tile Manufacturers, celebrated an international press conference at Cevisama , chaired by the trade association’s new president, Vicente Nomdedeu.

During his intervention at the International Fair for Ceramic Tiles and Bathroom Equipment, Ascer’s president outlined the forecasted year-end 2017 production, sales and exports figures, reflecting the strength of Spain’s industrial sector.  

Production in the Spanish sector rose by approximately 8% to 530 million m2, whilst overall sales growth looks to set to stand at around 7%, reaching 3,520 million euros. Almost 75% of all sales correspond to the 187 countries the sector exports to. Back at home, the upward sales trend has continued since the second quarter, although it failed to reach double figures. The final sales figure for the domestic market at the close of 2017 is expected to be over 820 million euros, an increase of between 9% and 10%. 

Sector exports in 2017 are expected to reach a record-breaking 2,700 million euros (+5%). By regions, between January and November Europe remained the tile sector’s largest market, accounting for 47.7% of all exports. However, sales to the USA experienced a sharp hike (+25.5%), and it now ranks second on the list of Tile of Spain’s export markets.

In turn, exports to the Russian Federation increased by +9.2%. The downward trend of recent years in Eastern Europe experienced a recovery, with a growth rate of around 8.2%.

On the downside, export figures have been affected by the import ban in Algeria which led to the closure of this market, and falling sales in the Saudi market (-19.2%).  Similarly, exports are also down in major importing regions such as the Near East (-0.6%) or the Maghreb region (-27.8%), impacting negatively on overall export figures.  

Forecasts for 2018 indicate that the upward trend of the domestic market will continue, although probably at a slower pace than the last 3 years, with an estimated growth of between 6% and 9%. As for exports, and despite the continuing uncertainty due to issues such as the Brexit negotiations or the impact of the situation in Algeria, the indications are that they will experience an overall growth rate of 7-9%.   

During his intervention, Nomdedeu also highlighted the challenges the sector must tackle during 2018 in areas such as the defence of the industry, energy policies and infrastructure requirements.  

Ascer’s president made particular mention of the 5% year-on-year rise in direct employment, which now exceeds the 2016 figure of 15,000 direct jobs, whilst indirect and induced employment figures stand at 26,000. In this sense, Nomdedeu stressed the need to “continue with efforts to control labour and industry adaptation costs that will guarantee the much-needed flexibility in terms of production and work organisation, in a context where economic recovery is still in its infancy and the international scene continues to experience uncertainty in certain areas”.

One of the year’s milestone events was the closure of the antidumping case presented by Morocco with no sanctions for Spain, confirming that the industry was not guilty of dumping and that the accusation launched by the North African country lacked any solid grounds.  This successful outcome would not have been possible without the joint defence efforts of the sector as a whole.  

On the other hand, the antidumping measures imposed to combat Chinese ceramic tile imports to the EU have been extended for a further five years following the expiry review. 

To round off the press conference, Vicente Nomdedeu highlighted the need for the various public administrations to make a firm commitment to Spanish industry as an economic driving force. In this sense, he recalled the urgent need for improvements to legal security in energy, one of the key cost factors in the ceramic tile industry, and the introduction of terms and conditions that will enable the sector to plan its cogeneration plants, facilities that will boost energy efficiency and savings in the industrial process. 

Looking to Europe, Ascer’s president referred to EU emissions trading legislation set to come into effect in 2020. Although the ceramic tile sector is efficient and contributes to reaching climate action targets, the president drew attention to the need for the introduction of protection measures against the risk of carbon leakage, taking long-term investments into consideration. 

As for infrastructures, the president called for a rapid solution to the need for fast and effective communications between our territory and the EU based on the Mediterranean railway network and good connections with the ports of Castellón and Valencia.     

Finally, Nomdedeu recalled the impact housing and building refurbishment and renovation have on the economy and citizens’ quality of life, setting out a series of proposals for plans based on direct grants, other tax relief measures and specific funding actions.

Cevisama, which will close on 9th February at the Feria Valencia Convention and Exhibition Centre, is Spain’s fourth biggest trade fair both in terms of participation and value it generates for professionals in this sector. 

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