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Fila lanza nuevas soluciones para el mercado americano

  • Fila lanza nuevas soluciones para el mercado americano
  • Fila lanza nuevas soluciones para el mercado americano
20.04.2016 16:59

La multinacional Fila, especializada en el tratamiento y limpieza de superficies, está presentando estos días en Coverings 2016, que se está desarrollando en la ciudad de Chicago, una nueva gama de soluciones diseñada para el mercado americano. Bajo el lema Fila, tu ángel de la guarda para superficies, esta nueva familia abarca 30 productos para el tratamiento de baldosas cerámicas y de piedra natural.

La marca está implantada en el mercado comercial estadounidense desde hace más de 15 años. La división FilaUSA, que es el eje estratégico para América del Norte y del Sur, está liderada por Jeff-Moen, director de Ventas y Márketing, con oficina de ventas y logística centro con sede en Miami, que apoya sus redes de venta en Estados Unidos,Canadá, América Central y Surámerica.

En la familia, que está compuesta por limpiadores, selladores y quitamanchas, todos los productos han sido fabricados para cumplir los estándares de calidad de Fila y cuentan con un nuevo envase amigable con el consumidor, lo que favorece su aplicación.

Fila es conocida por sus altas prestaciones y por ser una compañía comprometida con el medio ambiente. Su planta de producción es 100% verde. La multinacional es también líder del mercado en innovación de productos, I+D+i y el análisis de las necesidades del mercado cerámico y de la piedra natural. Además, invierte más del 10% de su facturación anual en investigación y desarrollo y es la única empresa del sector que es recomendada por más de 220 fabricantes líderes internacionales, tanto de piezas cerámicas como de acabados de piedra natural.

FILA TO LAUNCH NEW USA PRODUCT LINE AT COVERINGS 2016 // Fila is set to launch a new range of surface care solutions, designed for the American market, at Coverings 2016. Presented with the slogan Fila, your surface care angel, the new range will encompass 30 products for the treatment of ceramic tiles and natural stone, and will feature designed in the USA packaging. All products are manufactured at Fila’s global production plant in Italy and reflect the exceptional quality synonymous with the leading surface care brand.

Fila has worked with the American commercial market for over 15 years, with ceramic tiles and stones distributors, manufacturers and contractors. FilaUsa is the strategic hub for North and South America, headed-up by Jeff Moen, Director of Sales & Marketing. Established in 1998, FilaUsa has a Miami-based sales office and logistic center, which support its sales networks in the USA, Canada, Central and South America.

Fila Americas will officially launch the American line at Coverings 2016, Chicago (April 18-21 - Stand no. 2609). It will include cleaners, sealers and stain removers, in both water-based and solvent formulations. All of the products are manufactured to Fila’s exacting quality standards and feature new consumer-professional friendly packaging that clearly communicates the product’s usage and correct application in a clear, user-friendly format.

Fila is renowned for its high-performance, eco-friendly surface care solutions, that are safe for the applicator, end user and the environment. Its production facility is 100% solar powered and the highest standards for quality, safety, resource recycling, energy saving and sustainability are reflected throughout the production process. Fila is also the market leader in product innovation, ongoing research, and analysis of tile and stone market needs, and offers exceptional technical support. It invests over 10% of its annual turnover into research and development and is the only company in its sector that is recommended by over 220 leading international manufacturers of ceramic tiles and natural stone.

Fila Americas is a member of the Marble Institute of America (MIA), the most important association in the world for the stone market. MIA members account for nearly 2000 stone manufacturers, distributors, builders, installers and suppliers in the sector. It is also a member of the National Tile Contractors Association (NTCA), the organization of master contractors of tiles and stone.

“We have always had a very strong focus on the international export side of our business, in addition to our Italian market. We’re keen to grow FilaUsa and to further consolidate our presence with a range of the best products, services, communication and assistance that come even closer to meeting the needs of North, South and Central America,” explained the CEO, Francesco Pettenon.

Founded in 1943, Fila is a brand of excellence in cleaning, sealing and the care of ceramic tiles and stone surfaces. A careful balance of traditional family values and a cutting-edge managerial organization has made Fila a modern, global company focused on innovation, research and the environment. In addition to the “parent company” in San Martino di Lupari (in the province of Padua) and new offices in Fiorano Modenese, the company has six international branch offices in France, Spain, Germany, United Kingdom, United States and the Arab Emirates. It has a sales network in more than 110 countries worldwide, with 55% of its turnover coming from the export market.