DISEÑO / DESIGN
Grohe gana el premio de Marca del Año en los Red Dot Awards / Grohe received the “Red Dot: Brand of the Year”
Grohe, la firma alemana líder en grifería de calidad y en equipamiento sanitario y de cocina, ha sido galardonada con el premio “Red Dot: Marca del Año” en el evento celebrado el pasado 1 de noviembre en la Konzerthaus Berlin. El premio responde a la excepcional capacidad de la compañía de transportar el 'Pure Freude an Wasser' con una calidad de diseño sobresaliente a través de diferentes canales.
Thomas Fuhr, CEO de Grohe, afirma que la recepción de este Red Dot es “una apreciación de la marca y sus empleados de alrededor del mundo. Al mismo tiempo, reconoce el nuevo camino que tomamos para cargar emocionalmente la marca y sus productos en un contexto holístico, lo que le da relevancia mucho más allá de la industria sanitaria”. Esta distinción sigue a otras como el Red Dot al mejor equipo de diseño, tal y como recuerda Peter Zec, el fundador y CEO de los premios.
La experiencia multisensorial del stand de Grohe en la feria internacional ISH también ha sido merecedora de un Red Dot. Los productos ya no se dividían y mostraban por categorías, sino en pequeños espacios funcionales y totalmente inspiracionales. Así, el stand de la firma ofreció a los visitantes la oportunidad de sumergirse por completo en el mundo Grohe y experimentar sus productos de primera mano.
In front of around 1,400 invited guests Grohe, a leading global brand for full bathroom solutions and kitchen fittings, was honoured as “Red Dot: Brand of the Year” on November, 1st at the Konzerthaus Berlin. This exceptional accolade is awarded to the best brand in an industry. With its outstanding design quality and extraordinarily consistent conveying of its own values across different channels, GROHE won over the experienced jurors who assessed a total of 8,697 entries. Besides Grohe, Deutsche Telekom and HappyGoal received the highest distinction in the “Brands” section.
“We are delighted about the award. It is an appreciation of the Grohe brand and its employees across more than 150 countries, who represent a consistent brand experience day in day out. At the same time, it recognizes the new path we took to emotionally charge the Grohe brand and its products in a holistic context, which gives it relevance way beyond the sanitary industry”, summarizes Thomas Fuhr, CEO Grohe AG, the award.
Prof. Dr. Peter Zec, founder and CEO of Red Dot adds “Grohe achieves constantly outstanding results in the Red Dot Award: Product Design including the honorary title Red Dot: Design Team of the Year in 2011. Now, Grohe also proved its strength as a brand in the Red Dot Award: Brands & Communication Design 2019. The company has successfully managed to transport the brand value ‘Pure Freude an Wasser’ with outstanding design quality across different channels. Red Dot rewards this achievement with the top distinction of the ‘Brands’ section ‘Red Dot: Brand of the Year‘. Congratulations!“
In addition, Grohe’s ISH booth also received a Red Dot Award. By creating a multi-sensory brand experience, the booth offered guests the opportunity to entirely immerse themselves in the world of GROHE and to really experience its products. As part of the new booth concept, Grohe focused even more on the consumer benefits of the products: they were no longer divided into categories, but shown in inspiring lifestyle vignettes as full bathroom solutions.
Grohe is a leading global brand for full bathroom solutions and kitchen fittings and has a total of over 6,000 employees, 2,400 of which are based in Germany. Grohe has been part of the LIXIL Group Corporation since 2014. As an international brand, Grohe pursues the brand values of technology, quality, design and sustainability, seeking to offer the “Pure Freude an Wasser”.
Grohe has been developing new product categories since its inception. This includes the Grohe Blue and Red water systems and the recently introduced Grohe Sense water security system, which is an innovative component in the growth market of smart home technology. Innovation, design and development are closely aligned with one another and are enshrined in the German site as an integrated process. As a result, Grohe products carry the seal of quality “Made in Germany”. In the past ten years alone, more than 300 design and innovation awards as well as several top rankings at the German Sustainability Award have confirmed Grohe's success. Grohe was the first in its industry to win the German government’s CSR prize and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.
LIXIL makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, Grohe , American Standard and TOSTEM. About 75,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day.
About the Red Dot Design Award
In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after distinction “Red Dot” has been the revered international seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online.
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