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EXPORTACIONES / EXPORTS

Los 11 mercados más potentes para el Tile of Spain / The principal destinations around the world for Tile of Spain

Las ventas totales, y a falta de los datos finales, crecerán en torno al 2% hasta alcanzar los 3.600 millones de euros / Overall sales grew by around 2%, reaching €3.600 million

 

Estand de Natucer en Cevisama 2019. - MANOLO NEBOT

J. CABRERIZO
04/03/2019

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Las mejores imágenes de Cevisama 2019 (III).

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Las mejores imágenes de Cevisama 2019 (III).

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Las mejores imágenes de Cevisama 2019 (III).

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El azulejo español completó un año 2018 positivo gracias, sobre todo, a los países que encabezan el ranking de consumo de la cerámica made in Spain. La patronal cerámica Ascer hizo durante Cevisama el desglose de los principales mercados para el Tile of Spain, con su previsión de cierre del ejercicio comercial 2018.

En cuanto a las ventas totales, y a falta de los datos finales, crecerán en torno al 2% hasta alcanzar los 3.600 millones de euros. Del total de ventas, tres cuartas partes son ventas en los 187 países a los que exporta.

En el mercado nacional, el crecimiento continúa con un aumento del 7-8%, pudiendo alcanzar los 890 millones de euros. Por tanto, España es el mercado, con una notable diferencia, que más recubrimientos made in Spain consume.

Por su parte, la cifra estimada de exportación en 2018 alcanzará los 2.710 millones de € (+1%), un registro récord en el sector pero que de haber seguido la dinámica del primer trimestre de 2018 podría haber sido mayor. En el ránking de destinos por detrás de España, Francia se sitúa como el más potente, seguido por Estados Unidos, Reino Unido, Italia, Alemania, Israel, Arabia Saudí, Marruecos, Líbano y Rusia.Por regiones, entre enero y noviembre de 2018, Europa se ha mantenido como principal mercado del sector azulejero y aglutina el 49,1% del total de las exportaciones. Entre los principales destinos varios países de la UE: Francia (280,2 millones de €, +7,2%), Reino Unido (158,5 millones €, -1,4%), Italia (101,2 millones €, +4,2%) y Alemania (98,0 millones €, +9,3%). Todos con crecimientos salvo Reino Unido que acusa la incertidumbre provocada por el proceso del Brexit.

Por su parte, es destacable el crecimiento de ventas a EEUU (+11,8%), que ocupa el 2º puesto en el ranking de países destinatarios de Tile of Spain. América en su conjunto absorbe el 18,3% de las exportaciones.Oriente Próximo con el 16% de cuota decrece cerca de un 16% debido al mal comportamiento de mercados importantes como Arabia Saudita (-26,2%), Israel (-3,8%) y Líbano (-12,2%). Sin embargo, la zona del Magreb ha crecido en torno a un 14%.

En lo que respecta a la exportación a la Federación Rusa, esta regresa al top ten de destinos de exportación ocupando el décimo puesto y alcanza los 69,2 millones de €. Europa del Este se mantiene prácticamente en los mismos niveles que en 2017 (-1,5%) y absorbe el 6% de las ventas exteriores.

Ascer, the Spanish Association of Ceramic Wall and Floor Tile Manufacturers released its forecast for the 2018 year-end at its traditional international press conference at Cevisama.   

During his intervention, Ascer’s President, Vicente Nomdedeu, outlined the forecast for 2018 production, sales and export results, which reflect the strength of Spain’s industrial sector. He also offered an insight into future strategies and the challenges that lie ahead for the tile industry.  

Production figures in the Spanish sector reached similar levels of those obtained in 2017, standing at   530 million m2, whilst overall sales growth looks set to rise by about 2% to a total of €3.600 million.   Almost three quarters of the total sales correspond to the 187 countries the industry exports to.  Growth on the domestic market continued, rising by 7%-8% and is estimated to reach 890 million euros by the close of 2018. 

Exports in 2018 are expected to reach €2.710 million  (+1%), a new sector record, although it could have been higher if the trend registered during the first quarter of 2018 had continued.  As Nomdedeu explained, “We mustn’t lose sight of the fact that we are living in a global environment where uncertainty is the order of the day. Generalised rising protectionism, unresolved trade disputes, doubts surrounding Brexit or the difficulties experienced by key markets are all factors that are limiting our export capacity”.   

By regions, Europe remained the tile sector’s largest market between January and November, accounting for 49,1% of all exports. The principal destinations included several EU member states, including France (€280,2 million +7,2%), the UK (€158,5 million, -1,4%), Italy (€101,2 million +4,2%) and Germany (€98 million +9,3%). They all registered positive growth rates except for the UK, affected by the uncertainty caused by Brexit.   

Particularly worthy of note is the sharp hike in US sales (+11,8%), which ranks second on the list of Tile of Spain’s export markets. The American continent accounts for 18,3% of exports.    

Exports to the Near East stood at 16%, a drop of almost 16%, attributable to the poor performance of key markets such as Saudi Arabia (-26,2%), Israel (-3,8%) and Lebanon (-12,2%). However, exports to the Maghreb region rose by around 14%.   

As for exports to the Russian Federation, this year saw the country’s return to the list of the top ten export markets, ranking tenth with €69,2 million. The figures for Eastern Europe remained practically unchanged in comparison with those of 2017 (-1,5%) accounting for 6% of international sales.

Regarding the 2019 forecast, Nomdedeu was cautious regarding the slowdown in global economic growth, “In this context of difficulties and extremely slow growth rates, ongoing innovation has become more important than ever; it is essential to boost our value proposal and remain firmly in tune with our customers’ needs”.  

The challenges ahead for the sector

Nomdedeu also provided a detailed insight into the challenges that lie ahead for the sector and that it will have to tackle in 2019. “We are exporters, innovators and the finest example of the national brand Spain is eager to promote (…) our sector is one of the most competitive in the country. We are Europe’s major manufacturer and the world’s second biggest exporter”.  

One of the most widespread demands is for a determined industrial policy both in Spain and the European Union. “What’s needed are initiatives to support the industry, creating a competitive frame that will make it an economic driving force”.   

Power is one of the businesses’ greatest operating costs, impacting negatively on their competitiveness, as Spain’s prices are far higher than those of its competitor countries. ASCER’s president also called for “a regulatory framework that can guarantee the payment of the power produced by cogeneration plants and secure their survival”.   

Nomdedeu made special mention of growing difficulties in world trade and called for greater support from the corresponding authorities in order to tackle the numerous obstacles companies are encountering.  

Other demands include improved infrastructures, particularly regarding the Mediterranean railway corridor and support from European institutions regarding the emissions trading system from 2020 onwards.  

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Nº 227 - Julio de 2019
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