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DISEÑO / FAIR

Hansgrohe Group cancela su participación en la feria ISH 2021 de Frankfurt / Hansgrohe Group cancels participation at ISH 2021

 

Hansgrohe Group cancela su participación en la feria ISH 2021 de Frankfurt -

J. CABRERIZO
22/09/2020

Después de un análisis intenso de la situación derivada de la pandemia de coronavirus, Hansgrohe Group ha decidido no participar en la feria ISH de Frankfurt en el año 2021. La decisón, según han afirmado fuentes de la compañía, ha sido tomada a partir de las experiencias feriales actuales y de numerosas conversaciones con clientes internacionales.

"Hemos tomado esta decisión que no es, en absoluto, fácil para nosotros", manifiesta Christophe Gourlan, director de Ventas y miembro de la junta ejecutiva de Hansgrohe SE, "pero la protección de la salud de nuestros clientes y empleados es nuestra máxima prioridad". "En la actualidad, no es posible evaluar la propagación del virus y el desarrollo de la pandemia a nivel internacional; no en vano, lamentamos mucho no acudir al evento porque esta feria comercial es un punto de encuentro magnífico para mostrar nuestras novedades de producto y estrechar lazos con nuestros clientes, algo que no es posible en la situación actual", argumenta Gourlan

El Grupo Hansgrohe continuará participando en las importantes ferias del sector en el futuro y espera que la situación provocada por el covid-19 vuelva pronto a la normalidad. "Aunque la digitalización se está volviendo cada vez más importante en nuestra vida cotidiana, las ferias siguen siendo una parte importante de nuestro intercambio con los instaladores y el comercio", finalizó Christophe Gourlan.

After an intense analysis of the Corona situation, possible hygienic concepts, current trade fair experiences, and numerous international customer conversations, the Hansgrohe Group has decided not to participate in the ISH trade fair in Frankfurt next year.

"We made the decision absolutely not easy for ourselves", says Christophe Gourlan, Chief Sales Officer and Executive Board Member of Hansgrohe SE, "but the protection of the health of our customers and our employees is our top priority". At the present time, it is not possible to assess the spread of the virus and the Pandemic’s development internationally. "We regret this very much because a trade fair lives from real product experiences, and, also from personal conversations with our customers", says the Hansgrohe CSO, "however, this is not possible in the current situation".

The Hansgrohe Group will continue its participation at the important industry trade fairs in the future and hopes that the situation caused by Corona will soon return to normal. "Even though digitalization is becoming more and more important in our everyday lives, trade fairs remain an important part of our exchange with installers and the trade," says Christophe Gourlan.

About the Hansgrohe Group

With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. The Hansgrohe Group brings form and function to water with taps, showerheads and shower systems. The 119-year history of the company is marked by innovations such as the first hand-held shower with multiple spray types, the first pull-out kitchen tap, and the first wall bar to hold a hand-held shower. The company holds more than 15,000 active property rights.

The Hansgrohe Group stands for long-lasting quality products. With 33 subsidiaries and 22 sales offices supplying products in more than 140 countries, the company is a reliable partner to its customers around the world. The Hansgrohe Group, its brands and products have won numerous awards, including more than 600 design prizes since 1974. Sustainable production of resource-conserving products is central to the company’s business activities around the globe.

The products of the Hansgrohe Group are featured in projects around the world, such as the luxurious ocean liner Queen Mary 2, and the world’s tallest building, the Burj Khalifa in Dubai. The Group’s high quality standards are ensured by five wholly-owned production facilities: two in Germany, one each in France, the United States and China. In 2019, the Hansgrohe Group generated a turnover of EUR 1.088 billion. It employs more than 4,700 people worldwide, about 60 percent of whom work in Germany.

 
 
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