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MEDIO AMBIENTE / EVINROMENT

Grohe colabora con el Pacific Garbage Screening Project para reducir los plásticos del agua / Grohe cooperates with the Pacific Garbage Screening Project

 

Grohe colabora con el Pacific Garbage Screening Project para reducir los plásticos del agua -

J. CABRERIZO
20/12/2019

Grohe refuerza su compromiso con el medio ambiente al unirse al proyecto Pacific Garbage Screening (PGS) de la arquitecta Marcella Hansch, quien está trabajando en el desarrollo de una plataforma de agua que recogerá los desechos de plástico de ríos y desembocaduras antes de que estos entren al mar y dañen sus diversos ecosistemas.

Plataforma flotante
Thomas Fuhr, CEO de GROHE AG, afirma estar muy contento de trabajar con Marcella Hansch en PGS, ya que “la enorme cantidad de desechos plásticos en ríos y océanos es un problema de todos y representa uno de los mayores desafíos actuales”.

Para apoyar esta acción, Grohe no solo realiza una inversión económica, sino que trabajará conjuntamente con PGS para crear consciencia en la población de la situación actual. Además, dará a conocer las soluciones tan innovadoras que se están poniendo en práctica en este proyecto.

Para Marcella Hansch la colaboración con Grohe es de suma importancia: “las asociaciones son increíblemente importantes para nosotros, pues gracias a ellas podemos abordar problemas globales como este.” Además, destaca el compromiso de Grohe de evitar el uso de plástico y reducirlo tanto como sea posible en sus productos y en su cadena de producción. “Es por eso que estamos ansiosos por trabajar con ellos”, recalca.

Como ejemplo del compromiso de la firma, encontramos el sistema de filtrado de agua Grohe Blue. En una familia de cuatro personas, su uso evita la compra de un promedio de 760 botellas de plástico por año; un beneficio no solo para los consumidores, sino también para el medio ambiente.

Grohe ha aplicado un enfoque de sostenibilidad de 360 ​​grados que implica por igual tanto a empleados, proveedores, clientes, como a procesos, productos y la contribución social de la firma.  Así, la marca desarrolla innovaciones de producto que ahorran en agua y energía, lo que permite a los usuarios vivir de manera más sostenible.

La compañía apunta a convertirse en el primer fabricante líder en el sector sanitario con producción neutral de carbono en 2020. El uso de electricidad verde, energía fotovoltaica y plantas de ciclo combinado es de suma importancia. También iniciará dos proyectos en India y Malawi: el funcionamiento de una planta hidroeléctrica y la reparación y mantenimiento de pozos de agua potable respectivamente.

With immediate effect, Grohe supports the Pacific Garbage Screening (PGS) project of Marcella Hansch. Together with an interdisciplinary team of natural scientists, engineers and marine biologists, the trained architect is working on the development of a water platform that will collect plastic waste before it damages the ecosystems in oceans and rivers. The vision of clean water through the reduction of plastic waste is also a central concern for Grohe.

For one of the leading suppliers for full bathroom solutions and kitchen fittings, sustainability and avoiding plastic are a matter of course. With the GROHE Blue water filter system, for example, disposable plastic bottles are a thing of the past. By using GROHE Blue, a family of four avoids an average of 760 plastic bottles per year[1] – a benefit not only for consumers but also for the environment. In addition to self-initiated projects, GROHE also wants to contribute to the field of sustainability through co-operations, such as the alliance with PGS. GROHE thus does not only support the project financially, but representatives of GROHE and PGS in fact also want to join forces to draw the public's attention to the worldwide plastic problem and to forward-thinking solutions.

"We are very much looking forward to working with Marcella Hansch and PGS. The enormous amount of plastic waste in rivers and oceans are a collective problem and represent one of the greatest challenges of our time. This is why we directly decided to promote such an important project for the reduction of plastic waste,” explains Thomas Fuhr, CEO of Grohe

AG, confirming the commitment: “We are particularly impressed with how passionately Marcella Hansch and her team dedicate themselves to their mission. They not only want to create a solution that extracts plastic from the ocean, but also encourage people to change their minds.” The co-operation with GROHE is also significant for Marcella Hansch: "Partnerships are incredibly important for us, because we can only tackle a global problem together. We are excited about the commitment of GROHE to avoid using plastic and reduce plastic as much as possible with regard to their products but also in their production chain. That is why we are very much looking forward to working with them.”

During a dive, Marcella Hansch encountered plastic waste instead of fish. She immediately realized that there was an urgent need for action. That is why she did an in-depth study of a technical solution for the reduction of plastic waste in the oceans in her thesis. Since then, the idea has continuously evolved: to prevent the pollution of the oceans, PGS concentrates on the moment where plastic waste enters the oceans. Specifically, the focus is on a floating platform. Its design makes it possible to extract plastic particles from the water. Since it is assumed that around 80% of plastic waste in the oceans is generated on land[2] and rivers are regarded as major pathways, the platforms are to be used in rivers and estuaries.

Grohe pursues a 360-degree sustainability approach that in equal measure encompasses employees, suppliers, customers, processes, products and its societal contribution. In this way, the global brand not only develops resource-saving product innovations that enable consumers to live more sustainably.

Grohe also aims to become the first leading manufacturer in the sanitary sector with CO2-neutral production in 2020. The use of green electricity, photovoltaics and combined heat and power plants is of decisive importance here. From 2020, the sanitary brand will support two compensation projects in order to offset CO2 emissions, which have thus far not been reducible. For its continuous efforts, Grohe has once again been nominated for the top 3 "most sustainable big companies 2020" at the German Sustainability Award.

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