+
Accede a tu cuenta

 

O accede con tus datos de Usuario El Periódico del Azulejo:

Recordarme

Puedes recuperar tu contraseña o registrarte

 
 

DISEÑO / DESIGN

Tile of Spain USA promociona el azulejo español entre los prescriptores americanos / Exploring Valencia & Mallorca during the Passport to Creativity

 

Tile of Spain USA promociona el azulejo español entre los prescriptores americanos -

J. C.
05/03/2019

Tile of Spain USA, la marca promocional del azulejo español en Estados Unidos, apadrinó durante el mes de febrero la visita de un grupo de diseñadores, arquitectos y periodistas americanos dentro de la iniciativa Pasaporte a la creatividad. Los asistentes conocieron en primera persona el potencial de la cerámica made in Spain, acudieron a Cevisama y valoraron las diferentes formas en las que se ha utilizado el material en la historia arquitectónica de España.

DIA 1 - CEVISAMA

En su recorrido por Cevisama 2019, los asistentes de Pasaporte a la creatividad visitaron los espacios comerciales de azulejeras españolas como Apavisa, Peronda Group, Vives, Azteca, Tau, Decocer, Equipe o Natucer, entre otras. Allí conocieron las últimas tendencias del sector. La expedición también llevó a cabo un recorrido arquitectónico por Valencia guiado por el arquitecto Adrian Torres Astaburuaga.

DÍA 2 – VISITA A CASTELLÓN

Al día siguiente, el grupo regresó a Feria Valencia para continuar sus actividades, entre las que destacó un tour de la mano de Keraben o la asistencia a la rueda de prensa internacional del Tile of Spain. Durante el acto, Vicente Nomdedeu, presidente de Ascer, resaltó las fortalezas de la industria cerámica de España.

Posteriormente, la delegación se desplazó hasta la provincia de Castellón, en concreto hasta las instalaciones de Neolith. Los asistentes fueron guiados por el director de Márketing, Andreas Manero. Para  finalizar el día, el grupo participó en la cena oficial de Ascer Feria Valencia.

DÍA 3 - DESPEDIDA DE CEVISAMA

El tiempo en Valencia terminó con un último día en Cevisama, que incluyó las visitas guiadas a estands de firmas como Aparici, Roca, Bestile, Gómez / Oneker, Rocersa o Cevica, cuyos diseños conquistaron a los visitantes estadounidenses.

DÍA 4 - FÁBRICA DE HUGUET Y RECORRIDO DE PALMA

Tras Valencia, la expedición se trasladó a Mallorca, donde conoció la Fábrica de Huguet, donde generaciones de artesanos trabajan para producir baldosas artesanalas. Al llegar a Palma, el grupo fue dirigido por el arquitecto Vicente Mullet en un recorrido a pie por la ciudad.

DIA 5 - VISITANDO LA ISLA

El viaje concluyó con una visita guiada por los puntos más emblemáticos de Palma de Mallorca, con parada en la Fundación Pilar y Joan Miró, Son Boter o Can Lis.

Tile of Spain USA recently hosted a group of talented designers, architects and journalists on an educational tour through Valencia & Mallorca during the annual Passport to Creativity Tour. During the 2019 edition of the trip attendees received an up close look at Tile of Spain manufacturers exhibiting at Cevisama during private booth tours from featured companies. After the conclusion of the show the group experienced first-hand the different ways tile has been used throughout Spain’s world-famous architectural history.

DAY ONE – CEVISAMA TRADE SHOW

On January 28, 2019 ten attendees from the United States started their excursion in Valencia at the Cevisama trade show held at the Feria Valencia center. The attendees toured the booths of Apavisa, Peronda, Vives, Azteca, Tau, Decocer, Equipe, Natucer and Saloni where they were met with top tier hospitality and an in-depth look at the latest tile trends.

After the show, it was time to hit the city for an evening architectural tour of Valencia guided by architect Adrian Torres Astaburuaga. The group was able to touch, see and experience both old and reclaimed buildings that withstood the test of time thanks to the durability of Spanish tile.

DAY TWO – CEVISAMA PRESS CONFERENCE, FACTORY TOUR & WELCOME DINNER BY ASCER & FERIA VALENCIA 

The next day the group returned to the Feria Valencia center for a booth tour by Keraben Grupo and to attend the Tile of Spain press conference. During the conference Vicente Nomdedeu, the president of The Spanish Ceramic Tile Manufacturers’ Association (ASCER), outlined the growing strength of Spain’s industrial sector and recognized the winners of the 17th annual Tile of Spain Awards. 

From the press conference the group grabbed an authentic paella lunch at Cal Dimoni restaurant before arriving at the Neolith factory in Castellón for a tour of the facility. Attendees were guided by marketing director Andreas Manero as he demonstrated the start to finish production process of Neolith’s award-winning large format Sintered Stone.

To end the day the group attended a welcome dinner by ASCER & Feria Valencia where they enjoyed a delicious meal while mingling with Tile of Spain delegations from around the world. 

DAY THREE – CEVISAMA BOOTH TOURS & TRANSFER TO MALLORCA

The time in Valencia concluded with one final day at the trade show before catching a flight to Mallorca. During the last day at the show the group visited Aparici, Roca Tile, Bestile, Ceramica Gomez / Oneker,  Rocersa and Cevica where they were left speechless by the beautiful new collections on display.

DAY FOUR – HUGUET FACTORY & WALKING TOUR OF PALMA

The first morning in Mallorca was spent at the Huguet Factory where generations of artisans work to produce cement tiles in a workshop setting. The group watched as the skilled workers created individual cement tiles from molds filled with a three-layered, paste-like mixture that contains colorants, rock granulate and marble dust. After the production tour the group was able to pick out their own personal cement tile from the warehouse to be glazed and taken home as a souvenir.

Upon returning to Palma the group was led by architect Vicenç Mullet on a walking tour of the city where attendees explored various architectural sites such as the inside of the Palma Cathedral and the new entrance of Palma’s Intermodal Station (a Tile of Spain Awards winning project). At the station, the group was met by the architect Joan Miquel Seguí Colomar who explained the details and features behind the award-winning design.

DAY FIVE – BUS TOUR OF THE ISLAND 

The trip concluded with a bus tour of major highlights of the island. First on the agenda was a stop to Fundació Pilar and Joan Miró which is made up of three remarkable buildings: the Sert Studio where Miró started working in 1956; Son Boter, a late 18th century Mallorcan house which the artista used as a second painting and sculpture studio; and the Moneo Building, the Fundació’s headquarters, designed by Rafael Moneo and opened in 1992.

The group then continued by bus to Can Lis, a house by Danish architect Jørn Utzonbuilt for his wife and himself near Portopetro. Completed in 1971, the home is made from “socarrat” brick and consists of four separate blocks linked together by walls and courtyards. 

Last on the itinerary was a trip to the Moll Petit Apartments in Can Picafort by TEd’A arquitectes, winners of the FAD Interior Design Prize 2018. The flats featured an innovative small space layout with spectacular oceanside views.

Upon the group’s arrival back to Palma they attended a farewell dinner at Fera Palma, a beautiful restaurant situated behind the arched entrance of a romantic mansion. Guests enjoyed a gourmet meal as they reflected back upon their once in a lifetime experience on the Tile of Spain Passport to Creativity Tour

Temas relacionados
 
Nº 225 - Mayo de 2019
Edición en PDF de El Periódico del Azulejo

Consulta cuando quieras la edición en Papel desde el lector de PDFs.

Pulsa aquí

 
 
Escribe tu comentario

Para escribir un comentario necesitas estar registrado.
Accede con tu cuenta o regístrate.

Recordarme

Si no tienes cuenta de Usuario registrado como Usuario de El Periódico del Azulejo

Si no recuerdas o has perdido tu contraseña pulsa aquí para solicitarla