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FERIA / FAIR

Ya es oficial: Cevisama 2021 aplaza su edición de febrero a mayo / Cevisama next edition postponed to May

 

Imagen de archivo de la edición 2020 de Cevisama, en Feria Valencia. - MARCOS SORIA

J. CABRERIZO
23/09/2020

Ya es oficial. El recrudecimiento de la pandemia por coronavirus ha obligado finalmente al aplazamiento de Cevisama 2021, que debía abrir sus puertas entre el 8 y el 12 de febrero en las instalaciones de Feria Valencia.

Después de las últimas semanas de intensas deliberaciones en el seno del certamen internacional, y en vista de la llegada de la segunda oleada de covid-19 que está afectando a toda Europa, se ha optado por trasladar la celebración al mes de mayo, en concreto del 24 al 28 de mayo con el visto bueno del sector.

Desde la organización resaltan que "el objetivo de este aplazamiento es celebrar la cita en un entorno más estable que garantice el negocio de los expositores y favorezca la asistencia de compradores y prescriptores". 

De esta forma, como explica el presidente de Cevisama, Manuel Rubert, “vamos a ponernos a trabajar ya en la edición de mayo, con la confianza en que podamos volver a reunirnos con toda la cadena de valor que representa a nuestras industrias -fabricantes, compradores, prescriptores, proveedores,…- para asegurar así que los expositores puedan presentar sus novedades en mejores condiciones, obteniendo el máximo retorno de su participación en feria”. 

Imagen de la reunión del comité organizador de Cevisama en la que se ha decidido el aplazamiento de Cevisama 2021.

Cevisama, the main Spanish trade show for the ceramic, bathroom equipment and stone industries, has postponed its 2021 event until May 24 to 28. The event usually takes place in early February. The aim of postponing is to hold the event in a more stable environment that ensures exhibitors do business and fosters attendance by buyers and specifiers.

The fair’s organizers, Feria Valencia, consulted both clients and their trade associations and found that the majority felt that the industry does need Cevisama as a key sales platform and promotional tool, especially following a year in which all the major international trade fairs had to be cancelled because of the COVID-19 pandemic. The majority feeling also, however, was that given the way the health crisis has evolved over the last few months, it would be unwise to stage Cevisama on the dates the organizers had been working towards thus far from February 8 to 12, 2021.

As Cevisama president, Manuel Rubert explains, “What we are going to do now is get to work on the May edition. We are confident that we will be able then to get back together with the entire value chain our industries represent -- manufacturers, buyers, specifiers, suppliers and so on -- to ensure that our exhibitors show their new products in a more conducive environment and gain the best possible outcome from exhibiting at the fair.”

Cevisama 2021 will be Europe’s first major event for the industry and the Valencia venue will showcase a comprehensive offering from manufacturers of ceramic tiles, bathroom equipment, frits, glazes and colors for ceramic tiles, raw materials, fixing materials and tools. Work is also underway on a new technology hall dedicated to showing the latest innovations and technology from the Spanish industry, which is based in the province of Castellón and is a global leader. The commercial showcase will also serve as a forum for learning and for sharing experiences, training and information. The aim is for the fair to continue growing and be an increasingly key event for the industry.

Feria Valencia has pioneered the development of a safety protocol that has made the venue a safe environment and is being implemented at all the events being held there. For Cevisama director Carmen Álvarez, “We are working to protect people’s health above all and on ensuring business success for our exhibitors. We owe it to them and we are grateful to them for the trust they place in our fair year after year. We are sure that Cevisama 2021 will be the grand reunion for the industry and that it will represent the best option for re-booting sales and for a strong return to market after such a challenging year.”

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