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FERIA / INTERNATIONAL FAIR

Cersaie finalmente no abrirá sus puertas en 2020 y se pospone hasta 2021 / Cersaie skips the 2020 show and prepares for 2021

 

Cersaie finalmente no abrirá sus puertas en 2020 y se pospone hasta 2021 -

J. C.
25/06/2020

Ya es oficial. Cersaie 2020 no se celebrará finalmente y el certamen reabrirá sus puertas en 2021, en concreto del 27 de septiembre al 1 de octubre de 2021. Se trata de una decisión histórica que se debe a la imposibilidad de asegurar el buen desarrollo del certamen debido al coronavirus. Hay que recordar que la feria ya se había aplazado de septiembre a noviembre con la intención de intentar salvar su desarrollo. Algo que no ha sido posible.

Desde la organización, han comunicado hoy lo siguiente: "Habíamos imaginado un Cersaie 2020 abierto para los visitantes, con nuevo diseño, nuevos productos, pero la persistencia de la emergencia sanitaria del covid-19 en demasiados países no nos permite implementar un proyecto justo que pueda garantizar la presencia de operadores de por todo el mundo".

La dirección de Cersaie considera que "la cita, sin embargo, solo se pospone. Estamos trabajando para lograr y mejorar lo que se planeó para este año". Para la ejecutiva de esta feria que se viene celebrando en Bolonia (Italia), "Cersaie 2021 se caracterizará por el optimismo, la seguridad y por ser una plataforma para el relanzamiento". Mientras tanto, para estar al día en cuanto a problemáticas y retos del sector de la arquitectura y diseño, se están preparando, indicaron, "varias iniciativas".

De este modo, en 2020 el Tile of Spain únicamente habrá podido promocionarse en Cevisama, tras las cancelaciones sucesivas de Coverings, MosBuild y Cersaie.
 

The organisers of Cersaie have worked hard to explore the possibility of holding an international level trade fair, but they have had to recognise that the general conditions determined by the Covid-19 emergency make it impossible to organise an event that would come up to the show’s usual quality standards.

One of the key strengths of Cersaie is its international profile. One third of exhibitors are non-Italian companies from 40 different countries; more than 47% of attendees in 2019 (around 50,000) were international visitors. But although business activities have gradually been reopening in many countries during the two months since the original deadline for participation established in the programme for 2020, many exhibitors and professional visitors have indicated that the global situation does not yet allow them to commit to the levels of investment and planning required to take part in Cersaie. Attention and respect for the interests of the global clientele who represent the show’s most important asset therefore prompted the decision to skip the 2020 edition.

Given the desire to continue to improve the quality and international value of the exhibition, attention is now focused on the next appointment of Cersaie 2021, which will be held in Bologna from 27 September to 1 October.

A packed programme of events will be held during the fifteen months between now and the next edition of the show. Among the various physical initiatives, the Press Cafés will be presented on Monday 28 September in Sassuolo, then on 9 November the Palazzo dei Congressi in Bologna will host a conference dedicated to the healthiness of ceramics in the design of residential and architectural spaces. These events will be accompanied by online activities focusing on topical issues for the world of ceramics and bathroom furnishings.

Ahead of the 2021 edition of the show, construction work is continuing on the Contract Hall, the space in Hall 18 dedicated to creating links between the world of ceramics and new product areas such as kitchens, outdoor design, indoor and outdoor finishes, lighting technology and home automation. It will also be the setting for Archincont(r)act, the area dedicated to high-quality world-class architectural firms.

Cersaie 2021 is also at work on another important new initiative: combining a renewed physical exhibition with an immersive digital experience aimed at promoting and expanding participation by exhibitors and visitors.

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