Cersaie ‘vende’ toda su superficie comercial para 2016

Cersaie 2016, cuya próxima edición se celebrará entre el 26 y el 30 de septiembre, ya ha vendido la totalidad de su superficie comercial, estimada en 156.000 metros cuadrados.

La confirmación del lleno del certamen internacional llega justo tres meses antes del comienzo del evento, que contará como cada año con una selecta representación de marcas de los cinco continentes especializadas en cerámica, esmaltes, equipamiento de baño y mobiliario. En el evento concurrirán 788 compañías. De ellas, 164 tendrán denominación de origen española, la mayoría de ellas radicadas en la provincia de Castellón.

Según ha anunciado Emilio Mussini, presidente de la Comisión de Actividades y Exposiciones de Cersaie 2016, la convocatoria confirma de este modo "su representatividad dentro de la industria azulejera mundial".

Durante el salón, la cerámica desplegará sus últimas novedades en 16 pabellones, mientras que el mueble de baño estará diseminado en torno a cuatro pabellones. Hay que reseñar que, por tercer año consecutivo, Cersaie también volverá a albergar expositores especializados en madera natural y el mármol, dos subsectores que también han agotado los metros cuadrados previstos para su promoción.

Desde la organización ferial reseñan que, además de la vertiente comercial del evento, Cersaie 2016 contará con alicientes paralelos como la denominada Galleria dell'Architettura o la Città della Posa, sin olvidar el Agorà dei medios para los profesionales de la prensa.

Esta amplia gama de áreas especializadas de Cersaie se complementará con los Café della Stampa,  creados por diseñadores de las diversas publicaciones para dar visibilidad y relevancia pública a las soluciones más innovadoras entre las presentadas en el certamen internacional de Bolonia.

Las fechas del salón internacional de BolognaFiere son del 26 al 30 de septiembre de 2016.

CERSAIE 2016 SOLD OUT 3 MONTHS BEFORE THE EVENT // The entire 156,000 squ.m. of Cersaie's exhibition area has already been sold out. This is made all the more remarkable by the fact - first and foremost - that it has occurred 3 months before the event is due to start. A concrete testimony to the worldwide interest in the International Exhibition of Ceramic Tile and Bathroom Furnishings, held every year at the end of September at Bologna, expressed by local and international exhibitors from all five continents”. The announcement was made by Emilio Mussini, President of the Promotional Activities and Fairs Commission for the 34th Cersaie in 2016.

A second reason for satisfaction lies in the fact that it reconfirms the central role played by Cersaie for the event's two main sectors. The ceramics sector has 16 pavilions, while the multifarious bathroom furnishings sector occupies 4 pavilions, thus testifying to a truly representative event which will enable the visitor to view the most innovative proposals of manufacturers from both Italy and abroad.

A more detailed reading of the data shows us that this year's Cersaie is characterised by participation and success. The continued popularity of natural wood parquet and marble is confirmed, for the third year running, by a completely sold out Pavilion 22, which showcases these complementary materials for both walls and flooring, and which was a huge success in previous years.

There are many reasons for this success. Next to Cersaie's particular vocation as the trade fair for worldwide distributors – and in which it has no peers in the coverings and bathroom furnishings industries anywhere in the world – we must also consider its thematic areas, such as the ‘Galleria dell’Architettura’ (Architecture Gallery) and the ‘Città della Posa’ (Laying City), not to forget the ‘Agorà dei Media’ (Press Arena) for press professionals, which determines how the contents presented in these areas are presented and publicised. This huge range of dedicated areas, in this 34th edition of the exhibition, is complemented by the Cafè della Stampa (Press Cafés), designed by designers from the various publications to be meeting places in which participants can come together to discuss the many topical and innovative presentations showcased by Cersaie.