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El Tile of Spain se prepara para su gran cita en Milán

  • El Tile of Spain se prepara para su gran cita en Milán
  • El Tile of Spain se prepara para su gran cita en Milán
04.04.2016 13:10

Varias firmas españolas expondrán sus últimas colecciones en la reconocida feria italiana Salone del Mobile, que tendrá lugar del 12 al 17 de abril en Milán, una de las importantes citas para el azulejo español durante el mes de abril junto a Batimat y Coverings.

El encuentro en Milán es una cita clave para el diseño y el comercio que recibe más de 300.000 visitantes de 160 países y que este año contará con 2.100 expositores. El Salone es punto de encuentro para los amantes del diseño y tiene también una versión exterior, Fuori salone, como alternativa a la centralización de la feria.

Milán, que se convertirá una vez más en capital del diseño y la innovación, contará en su 55 edición, con la participación de Apavisa y Cerámicas Aparici, Porcelanosa Grupo y Neolith. Inalco a su vez mostrará la exposición Inalco Home Experience en el barrio de Brera durante los días de celebración del evento, una muestra que da cuenta de la diversidad cerámica para transformar los espacios del hogar con un abanico de texturas y colores.

RESULTADOS EN ITALIA // Italia cuenta con un Plan País específico de promoción de Tile of Spain (marca paraguas de la cerámica española fuera de nuestras fronteras) que contempla actividades como una campaña de comunicación con envíos de dossieres de prensa, novedades de empresas; distribución de la revista Ceraspaña en su versión italiana, apoyo en Cersaie, etc.

Italia es un mercado muy importante para el sector cerámico español. En 2015 ocupó el noveno puesto en el ranking de destinos de las exportaciones de Cerámica de España con ventas por valor de 80,6 millones de Euros (+23,4%).

TILE OF SPAIN COMPANIES TO SHOWCASE AT SALONE // Several Tile of Spain companies will present their latest collections at the renowned Italian fair Salone del Mobile, April 12th to 17th in Milan, Italy. A key design and trade show that receives more than 300,000 visitors from 160 countries, this year Salone will feature 2,100 exhibitors meeting.  Salone is a meeting point for lovers of design and also has an outdoor version, Fuori Salone, as an alternative to the centralization of the fair.

Milan, which will become again the capital of design and innovation, presents the 55th edition of Salone, with the participation of Apavisa and Ceramics Aparici, Porcelanosa Group and Neolith. Inalco will present the inalco Home Experience in the nearby Brera district during the days of the event, an exhibition that realizes diversity ceramics to transform areas of the home with a range of textures and colors.

Tile of Spain has a specific promotion plan in Italy that includes a communication campaign, Ceraspaña magazine distribution in tis Italian version, CERSAIE support, etc.

In 2015 Italy had the ninth position in the exports ranking. Spanish ceramic sales were 80,6 million Euros (+23,4%).

Spain’s ceramic tile industry is one of the country’s most dynamic and innovative sectors, and is positioned firmly at the forefront of the worldwide ceramic tile industry in terms of technological development, design and standards of service.

80% of its global turnover comes from exports, and the rest from sales on the domestic market. The ceramic tile sector is a key industry for the Spanish economy, providing a clear trade surplus for the country as a whole, with a coverage rate in excess of 3,570% (2015 data). The sector's vast export capacity has positioned it amongst Spain's top 12 exporters and as the third largest surplus contributor to Spain’s trade balance.

 One of the most notable features of the Spanish ceramic tile sector is the industrial hub in the province of Castellón (industrial cluster), centred in the area bordered to the north by Alcora and Borriol, to the west by Onda, the south by Nules and the east by Castellón de la Plana. In 2015, around 94% of Spain’s total production came from this province, home to 80% of the companies operating in the sector. The Spanish ceramic tile sector is estimated to provide direct employment for around 15,500 workers, mainly in small and medium-sized enterprises. It also provides indirect employment for around 7,000 workers.

With a aproximately 135 members, Ascer (the Spanish Ceramic Tile Manufacturers’ Association) includes and represents practically all Spain’s ceramic tile manufacturers. Production and exports within the sector by non-member companies – mostly small business using traditional production methods - represent less than 3% of the total.  

There are no limits to the Association’s range of activities and services; Ascer is potentially willing to take on any project or activity of interest to its members. 

Ascer’s main governing body is the General Assembly, which meets twice a year. Each member company is represented at the Assembly. Responsibility for decision making between general assemblies lies with the Steering Committee, made up of a President, three Vice-presidents and ten members plus the treasurer, who hold office for four years. The Secretary General also sits on this committee.

Ascer (Spanish Ceramic Tile Manufacturers' Association) was founded in 1977 in accordance with the 19/1977 Professional Organizations Act (Ley de 19/1977 de Organizaciones Profesionales). It replaced and increased the activities of the National Syndical Group of Tile Industries (ANSIA), which had been operating since 1959 and in turn was officially recognized by the Group of Tile Manufacturers, an organization that arose in the 40s.

Other company organizations in the tile industry had existed previously. The oldest written information kept regards the Tile Manufacturers Society created in 1927, with its head office in Onda (Castellón). Thus, evidence is provided that the existence of ceramic tile associations goes back a long time.