Nude Generation, una exposición en València con 20 años de talento emergente / An exhibition that looks back over the 20 years of this authentic hub for Spanish design
- Exposición ‘Nude Generation. 20 Years’. | BRAVA ESTUDIO
El Centre del Carme de València alberga la exposición sobre dos décadas de diseño emergente llamada Nude Generation. 20 Years, en la que recoge 26 de las piezas más emblemáticas del Salón nude.
La muestra, coorganizada y coproducida por Feria Valencia y el Centre del Carme, cuenta con el apoyo de Feria Hábitat València y forma parte de la programación oficial de València Capital Mundial del Diseño. Podrá visitarse hasta al 16 de octubre en la Sala 1.
Nude Generation. 20 Years destaca el rol del Salón nude como «la más importante cantera del talento emergente en nuestro país y puente hacia las empresas productoras de diseño y los medios de comunicación».
El comité de selección (Pepe Cosín, Alejandro Benavent, Silvia Flórez y María Fontes) ha tenido en cuenta la calidad, innovación y la diversidad de los diseños. No se ha realizado la selección por diseñadores, sino por piezas, dando prioridad a aquellos proyectos que en el propio salón han saltado a la industria, cumpliendo así la misión del nude: facilitar el paso de los diseñadores noveles hacia la profesionalización.
World Design Capital Valencia 2022, Centre del Carme Cultura Contemporània (CCCC), Feria Hábitat Valencia and Feria Valencia are celebrating the important role of the nude show within the design industry with an exhibition that looks back over the 20 years of this authentic hub for Spanish design.
The exhibition «NUDE GENERATION. 20 YEARS» is part of the official programme of World Design Capital Valencia 2022 and has opened its doors on 23rd of June at the Centre del Carme Cultura Contemporània (CCCC), in the heart of the city centre of Valencia.
The Salón nude began in 2002 within the framework of what was then the Valencia International Furniture Fair (FIM) a continuous project designed to fulfil four main objectives: to be a platform for design, to be a service for the housing sector, to create forums for new designers and industries to meet, and to spread the values of the interior design culture. The Salón nude was founded by María Fontes, who continues to direct and coordinate the project today.
The exhibition highlights the role of nude as the most important source of emerging talent in our country and a bridge between design production companies and the media. In this sense, «NUDE GENERATION. 20 YEARS» celebrates the twentieth anniversary of nude through a selection of pieces that are just a small sample of the thousands of projects that have passed through the show since 2002 in an exhibition space designed by Odosdesign.
On this occasion, the show has been co-produced by Feria València and the Centre del Carme and sponsored by Feria Hábitat València itself together with the paint company Axalta, the 3D manufacturing company Lowpoly and the Spanish multinational FINSA, specialising in decorative surfaces, furniture components, laminate flooring and solid wood. FINSA is also a sponsor of the World Design Capital Valencia 2022 project.
The selection committee, made up of Pepe Cosín, Alejandro Benavent, Silvia Flórez and María Fontes, took into account the quality, level of innovation and diversity of the designs as the basic criteria. The selection was not made by design professionals, but by individuals. It is for this reason that priority has been given to those projects that have made the leap towards industry at the show itself, thus fulfilling nude’s main mission: to facilitate the passage of novices towards professionalisation, and to connect companies with new visions and proposals. The exhibition also includes some designs that have been self-published, as a sample of other paths for the production and commercialisation of design products.
nude: much more than a fair
Coinciding with the opening of the exhibition, Jorge Fombellida, commercial director of Feria Valencia, declared that «this initiative is very representative of what nude is all about. For Feria Hábitat Valencia, nude is much more than a show: it has a life and character of its own. The atmosphere at nude is different and doesn’t follow the same rules as a normal fair. nude is enthusiasm, hard work and a lot of talent, translated into a communion between ideas and industry, and it has given impetus to and marked the path of a whole generation of designers who are now consolidated».
Miguel Arraiz, project director of World Design Capital Valencia 2022, has highlighted the capital’s desire to «generate a story that values Valencian design. nude is an example of how industry and talent have been going hand in hand for years in our land, cradle of great designers who, from that push, managed to consolidate a business, compete both nationally and internationally and even consolidate themselves as referents».
«At Odosdesign we are celebrating our 20th anniversary this year», said Ana Segovia, co-founder of the studio together with Luis Calabuig and responsible for the exhibition design of «NUDE GENERATION. 20 YEARS». «And we do it because we were born naked. We are an example of how a studio can grow thanks to this great showcase to the world, which allows young designers to make their work known to the world and have access to job opportunities to which they could not otherwise have had the chance to».
Selection criteria
In accordance with the criteria of diversity, the committee has selected pieces published for different editions of nude, designs of different product typologies -beyond furniture- and elements made by authors of different genders, ages, origins, etc.
The twenty-six designs presented in «NUDE GENERATION. 20 YEARS» are a sample of the talent of the latest generations and of the new languages that are being incorporated into the culture of design. They are a representation of the new DNA of Spanish and international design, concepts that have become tangible thanks to this unique and pioneering show in our country. Feria Hábitat València is committed to the culture of design, which revitalises and brings new perspectives to the industry.
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