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La firma italiana Mosaico+ cambia de nombre / The Italian brand Mosaico+ changes its name
La marca italiana Mosaico+, conocida internacionalmente por su trayectoria de 15 años como productor de acabados decorativos, acaba de cambiar su nombre comercial y, en adelante, será conocida como M+.
«Es una sola letra pero cuenta muchas historias. Es un nombre que se abre a nuevos formatos y materiales, con el objetivo de realizar acabados para el interiorismo y la arquitectura y se caracteriza por un fuerte impulso hacia la investigación y la innovación», apuntan desde la firma.
M+ divide su organización empresarial en dos divisiones distintas destinadas a proyectos diferenciados: M+ Superficies y M+ Mosaicos.
Mosaico+ is a world famous brand for the production of surfaces and coverings, that has already reached 15 years of activity including among its references numerous projects and achievements around the world.
Today the company is renewed changing its name in M+: a single letter that tells many stories. An immediate name for an inclusive container. M+ opens to new formats and materials, with the aim of realizing materials for interior and architecture and characterized by a strong impulse towards research and innovation.
“We create surfaces suited to maintaining their contemporary quality. But with the desire to be an inspiration in the development of a collective design model. The dream is to be able to shorten the distance between people and design. This is the new vision» said the general manager Stefano Nencioni.
M+ divides the business organization in two distinct divisions aimed at following well defined and differentiated projects: M+ Surfaces and M+ Mosaics.
Each collection’s design and industrialization path has sustainability among its focuses – intended as durability over time. Each proposal must pass through time, adapting to variations in contexts and maintaining its design quality unaltered. We call it «design resilience».
The approach to design is always collective and inclusive. What distinguishes us is a chain of integrated relationships and a continuous exchange between creative direction, designers, production, marketing office, graphic and web agency and photographer – to the point that we can talk about «team design» (group design) in respect of all the individual roles. Producing innovation has always been an ambitious goal. Producing innovation while respecting cost containment is even more so.