Tu perfil
Desconectar
Baños y cocinas
Baños y cocinas

Neolith abre uno de sus mayores centros de distribución en Europa / Neolith Opens One of Its Largest Distribution Centers in Poland and Brings Its Sustainable Beauty to Central Europe

La inauguración del nuevo centro de distribución en Katowice hace patente la estrategia de crecimiento de la compañía, que prevé abrir más centros por todo el mundo durante 2023. / The opening will enable improvements and increased distribution in Neolith surfaces throughout central Europe in order to meet the growing demand for this product in the region.

  • Neolith abre uno de sus mayores centros de distribución en Europa
31.03.2023 15:22

Neolith, líder mundial en la fabricación de piedra sinterizada, celebró ayer la apertura de uno de sus mayores centros de distribución del mundo en el centro de Europa, concretamente en Katowice, Polonia, como parte de su estrategia de expansión.

El evento reunió a alrededor de 400 arquitectos e interioristas, que se dieron cita en una velada excepcional donde tuvieron la oportunidad de apreciar las soluciones arquitectónicas y de alta gama de Neolith y sus múltiples aplicaciones.

El acontecimiento permitió a los asistentes tocar, sentir y vivir el universo Neolith y disfrutar de una experiencia exclusiva que define a la marca, puesto que los invitados presenciaron una demostración única de Ice Show a cargo de los conocidos Ice Evolution, quienes grabaron la marca de Neolith en hielo, así como de la actuación en directo de un DJ, saxofonista y cantante, que amenizaron la velada a la vez que los invitados degustaban un aperitivo y cocktail bar.

Los asistentes fueron espectadores de la presentación de nueva campaña de sostenibilidad que la marca ha lanzado recientemente en torno al concepto de belleza sostenible, que pone de manifiesto el compromiso constante de Neolith con la sostenibilidad mediante el cuidado de su entorno, la reducción del impacto medioambiental, y la creación, además, de espacios para ser disfrutados.

$!Neolith abre uno de sus mayores centros de distribución en Europa

Al evento acudieron personalidades como el alcalde de Sosnowiec, Arkadiusz Chęciński, y las conocidas influencers Ola Nowak, con 1.7 millones de followers y reconocida por Forbes como una de las 10 mujeres más influyentes de Polonia, y Justyna Nowak, así como la arquitecta e influencer Katarzyna Wietecha. Otras influencers como Kinga Paruzel, Samar Khanafer e Iga Sarzyńska Wzrusza Toruń también se dieron cita en la inauguración. Por otro lado, estuvieron presentes la plantilla local de Neolith y miembros del equipo ejecutivo, quienes oficializaron la apertura del nuevo centro.

“Estamos orgullosos de celebrar la inauguración de este nuevo centro en Polonia. Sin duda permitirá acercar todavía más nuestra marca y concepto de belleza sostenible de nuestras superficies al centro de Europa y podremos seguir inspirando a profesionales y consumidores para crear espacios únicos”, comentó José Luis Ramón, CEO del Grupo Neolith.

Los 4.000 m2 del nuevo centro de distribución, uno de los más grandes que la marca posee alrededor del mundo, aumentarán la capacidad del Grupo para albergar sus superficies y distribuirlas a los países del centro de Europa, dando así respuesta a la creciente demanda del producto en la zona. Un enclave estratégico que potenciará el crecimiento de marca en la región y que permitirá a profesionales la posibilidad de experimentar de primera mano e interactuar con la amplia gama de superficies arquitectónicas de la empresa.

“La apertura de este nuevo centro de distribución permitirá llevar nuestras soluciones arquitectónicas y de diseño al centro de Europa, para satisfacer la creciente demanda de nuestro producto en la región. Esta apertura supone un punto estratégico desde donde podremos actuar de forma más ágil para que nuestros clientes y partners tengan un acceso directo a nuestras superficies. En los próximos meses llevaremos a cabo más aperturas en emplazamientos clave para seguir impulsando nuestra cadena de valor, aseguró Daniel Sánchez, CCO del Grupo Neolith.

El nuevo centro en Polonia ya forma parte de la red de distribución propia de Neolith en Europa, que incluye un total de 17 centros y 4 showrooms. Tras la reciente apertura de nuevos centros en Norteamérica, Australia y China, Neolith sigue sumando centros de distribución y expandiendo su actividad en todo el mundo.

Ubicado en la región de la Alta Silesia en el sur del país, el centro se encuentra en Ul. Krzysztofa Kamila Baczyńskiego 2a 41-221 Sosnowiec, Polonia.

Neolith, the world leader in the manufacture of sintered stone, opened one of its largest distribution centers in the world in central Europe, specifically in Katowice, Poland, as part of its expansion strategy. The event gathered nearly 400 architects, interior designers and brand enthusiasts for an exceptional night during which they had the opportunity to get a first-hand look at Neolith’s high-end architectural solutions and numerous applications.

Those in attendance were able to touch, feel and live the Neolith universe while enjoying an exclusive experience as is inherent in the brand given that all guests were able to observe a unique Ice Show demonstration by the well-known Ice Evolution, who engraved the Neolith logo in ice , as well as a live performance by a DJ, saxophonist and singer, who provided entertainment while those present enjoyed a snack and cocktail bar. They all got a first look at the new sustainability campaign the brand launched recently in relation to its sustainable beauty concept, which clearly emphasizes Neolith’s continuous commitment to sustainability through looking after the planet and reducing its environmental impact all while creating spaces to be enjoyed.

The authorities attending the event included the mayor of Sosnowiec, Arkadiusz Chęciński, and the famous influencers Ola Nowak, with 1.7 million followers, who is recognized by Forbes as one of the top 10 most influential women in Poland, as well as Justyna Nowak, and architect and influencer Katarzyna Wietecha. Other influencers in attendance included Kinga Paruzel, Samar Khanafer and Iga Sarzyńska Wzrusza Toruń. On the other hand, the local Neolith staff and members of the executive team were also present to officialize the opening of the new center.

“We’re quite proud to be celebrating the inauguration of this new center in Poland. It will no doubt allow us to bring our brand and sustainable beauty concept inherent in our surfaces closer to central Europe and we’ll be able to continue inspiring professionals and consumers to create unique spaces,” said José Luis Ramón, CEO of Neolith Group.

The 4,000 m2 of the new distribution center, one of the largest the brand has anywhere in the world, will increase the Group’s capacity to store its surfaces and distribute them to countries in central Europe in order to meet the growing demand for its products in the area. It’s a strategy enclave that will boost the brand’s growth in the region and give professionals the possibility of experiencing first-hand and interacting with the wide range of architectural surfaces offered by the company.

“The opening of this new distribution center will allow us to take our architectural and design solutions to central Europe to meet the growing demand for our product in the region. This opening is a strategic cornerstone so we may be more flexible for our customers and partners by giving them direct access to our surfaces. In the coming months we’ll be opening more key locations to continue invigorating our value chain,” stated Daniel Sánchez, CCO of Neolith Group.

The new center in Poland is already a part of Neolith’s distribution network in Europe, which includes a total of 17 centers and 4 showrooms. Following the recent opening of new centers in North America, Australia and China, Neolith is adding more distribution centers and expanding its business throughout the world.

Located in the Upper Silesia region in the south of the country, the center can be found at Ul. Krzysztofa Kamila Baczyńskiego 2a 41-221 Sosnowiec, Poland.

More than a decade innovating and creating trends

Neolith has been creating innovative sintered stone surfaces known for beauty, quality, longevity and elegance for more than a decade. Neolith products have an excellent reputation among architects, interior designers and owners interested in design around the world, and is quickly becoming a surface that’s high in demand for indoor and outdoor use.

Another reason why interest in the brand continues to grow is Neolith’s positioning on the cutting edge of sustainability, design and innovation, since it’s an architectural surface that helps create beautiful as well as sustainable spaces. The company recently presented its first trend book, the more than 300 pages of which aim to inspire professionals and design enthusiasts to create exclusive spaces based on today’s trends in architecture and design. This book was also present at the inauguration.

About Neolith

Fully believing in the idea that “the best thing about creating something is living it”, Neolith is the global leader in sintered stone. A pioneering architectural surface with superior technical characteristics made of 100% all-natural raw materials, it can provide indoor and outdoor solutions. All around the world, it has become an essential style element for any kitchen, bathroom, facade, floor and even exclusive designer furnishings.

The virtues of Neolith sintered stone combine next-generation technology featuring impressive no-limits designs through its Iconic Design line and high functionality. All of that, along with Neolith’s sustainable DNA, have led it to becoming one of the most environmentally-friendly materials on the planet as it advocates sustainable beauty in all of its collections to inspire new trends in architecture.

The company is currently immersed in an expansion plan aimed at key geographic areas such as North America, Australia, the United Kingdom, Europe and China in order to continue contributing to the creation of unique spaces and extraordinary experiences featuring sustainable functional design in the nearly 100 countries where it is present through direct distribution as well as an extensive sales and partner network.