La asistencia de profesionales a Coverings 2023 se dispara / Coverings 2023 Exceeds Expectations for International Tile and Stone Industry
El evento comercial estadounidense, que contó con la participación de las principales firmas del Tile of Spain, congregó a cerca de 27.000 visitantes / The American commercial event, which included the participation of the main Tile of Spain companies, brought together 27,000 visitors
- Una de las actividades organizadas por el Tile of Spain en la última edición de Coverings, en Orlando.
La organización de Coverings 2023 ha dado a conocer los notables resultados de la última edición del evento comercial más destacado de Estados Unidos en el segmento de la cerámica y la piedra natural.
La convocatoria ha superado las expectativas más optimistas y aumentó un 50% su asistencia en comparación con el ejercicio anterior y prácticamente alcanzó la cifra de 27.000 visitantes. El evento «ha rivalizado con los niveles previos a la pandemia» y ha deparado según la organización «una de las ferias más dinámicas en los 34 años de historia de la cita».
Con más de 40.000 metros cuadrados de superficie, la feria contó con un 23% de asistencia internacional y el restante 77% correspondió a clientes estadounidenses.
La cerámica española fue protagonista de Coverings 2023 con una amplia representación de compañías fabricantes y con importantes reconocimientos, como el que mereció WOW Design y los tres proyectos del Tile of Spain galardonados.
Asimismo ya son oficiales las fechas y la sede de las ediciones de Coverings en 2024 y 2025. En el año 2024, Coverings se desarrollará en Atlanta (Georgia), del 22 al 25 de abril.
Por su parte, el evento regresará como es habitual en los años impares a Orlando (en el estado de Florida). El certamen servirá para que las firmas españolas muestren sus novedades del 29 de abril al 2 de mayo del 2025.
Organizers of Coverings, the preeminent and largest international ceramic tile and natural stone event in North America, have announced that Coverings 2023 exceeded expectations with a vigorous 50 percent year-over-year increase in attendance, totaling nearly 27,000 eventgoers who gathered April 18-21, 2023, at the Orange County Convention Center, in Orlando, Florida.
The event rivaled pre-pandemic levels and was one of the most dynamic expositions and conferences in Coverings’ renowned 34-year position as the leading event in the tile and stone industry. Coverings 2023 was an action-packed, four-day event laid out to span 450,000 net square feet of show floor space in addition to the main North and South Concourses in the convention center. The show floor featured immense global pavilions hosted by the world’s leading ceramic tile associations and product manufacturers from the United States, Italy, Spain, Brazil, Turkey, Portugal, India, China, and other countries.
Exhibitors represented 40 countries, showcasing their newest and most innovative ceramic tile, natural stone, tools, equipment, machinery, and technology. International exhibitors made up 74 percent of the exposition, whereas 26 percent were domestic. Attendees of Coverings 2023 included industry professionals from all business sectors within the tile and stone industry.
77 percent of attendees were from the United States, and 23 percent hailed from other countries. Involvement with distributors, architects, designers, contractors, installers, fabricators, retailers, and others was at an all-time high at Coverings 2023, with more than 1,000 exhibitors, 24 learning sessions, 95 demonstrations and presentations, nine show floor tours, nine podcasts, and many other activations created to address the business interests and growth pursuits of all segments.
“Positive networking connections and productive business resonated throughout Coverings 2023,” said Jenn Heinold, president of Taffy Event Strategies, the show management company for Coverings. “With a tremendously busy show floor and standing-room-only learning sessions, we are extremely pleased with the stream of elated feedback we continue to receive from Coverings 2023 attendees, sponsors, exhibitors, speakers, and press members alike.” The Coverings 2023 growth comes on the heels of Coverings’ recent “Fastest 50” award for net square footage show floor growth between Coverings 2021 and Coverings 2022.
This year’s Coverings Lounge provided showgoers with a designated and comfortable show floor space to network with peers, hear from industry leaders, gain professional knowledge, and attend happy hours with valuable prize giveaways. The four key tenets of Coverings 2023 – “Health & Wellness,” “Sustainability,” “Outdoor Spaces,” and “Timeless Luxury” – converged at this centrally located area through various activations, such as live demonstrations, displays, relevant market trends, and many hands-on activities. The show floor at Coverings 2023 also featured the Art Tile Village, an area of creative displays that were of particular interest to architect and designer attendees.
The Art Tile Village, which was dedicated to artisans who keep old-world traditions alive by crafting handmade art and specialty tiles, included a range of imaginative tile art designed by local and regional tile experts. New to Coverings 2023 was the Distributor Lounge, sponsored by the Ceramic Tile Distributors Association (CTDA) and North American Association of Floor Covering Distributors (NAFCD). This energetic new lounge provided attending distributors with a relaxing space to meet, unwind and network with peers and customers over light refreshments and snacks. Showgoers of Coverings 2023 had the chance to explore more than 1,000 exhibit displays, encompassing the world’s most superb ceramic tile and natural stone selections, along with innovative equipment, tools and supplies.
The exposition also provided attendees with near-countless examples of this year’s top tile trends. The trends were further highlighted by Alena Capra, owner of Alena Capra Designs, Certified Master Kitchen and Bath Designer and Coverings’ ambassador, through several onsite presentations and tours during this year’s show. Show-favorites for learning included the return of Coverings’ extensive offering of educational sessions focused upon three tracks: “Installation & Fabrication,” “Materials & Trends” and “Workforce & Profits.” Insights were shared with the latest information about ceramic tile and natural stone as the materials of choice, coupled with resourceful ideas for growing sales and business during the coming year.
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