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Proconcept, una nueva marca cerámica llega al mercado en Coverings 2022 / Proconcept: a new concept of ceramics will come to life at Coverings

La firma se presentará al público estadounidense dentro del Pabellón Español en el próximo salón de Las Vegas / The 2022 edition of the event, held in Las Vegas, will host the launch of a new ceramic brand that will surprise the US public

  • Proconcept, una nueva marca cerámica llega al mercado en Coverings 2022
    Calacatta Antique Polished 60x120R + Calacatta Antique Polished 120x120R, dentro del catálogo de Proconcept.
22.03.2022 22:19

La inminente feria de Coverings 2022 será la plataforma de lanzamiento de una nueva marca española: Proconcept, que nace «para ampliar las posibilidades de los proyectos de decoración, a través de sus gráficas realistas, texturas y grandes prestaciones técnicas y mecánicas», señalan desde el sello.

Esta nueva firma hará su presentación oficial al gran público internacional en el evento de Las Vegas, ya que el mercado estadounidense es uno de los más estratégicos para Proconcept. Por ello, la marca ha preparado especialmente un estand «muy funcional, amplio y acogedor con nuestros colores corporativos, en el que tomar contacto por primera vez con nuestras colecciones más destacadas».

Desde Proconcept expresan que mármoles y propuestas de piedra, cemento, óxidos o monocolor «constituirán un atractivo recorrido por todas las categorías de producto» disponibles de la firma. Una puesta de largo de gran valor estético y matérico para los clientes que se podrá ver, del 5 al 8 de 2022, en el Estand C9416 del Spanish Pavilion de Coverings».

Proconcept is a new way of conceptualizing ceramics like never before. A new brand created to expand the possibilities of decoration projects through realistic graphics, light textures and high technical and mechanical performance. This new brand, which will be officially presented to the international audience at Coverings Las Vegas, aims to mark a before and after in the architecture and interior design sector. A ceramic that will allow both professionals and their projects to be unique and move forward.

Proconcept has taken advantage of an event with such international reach as Coverings 2022 to really introduce itself to the public. At this event, the brand will work hard to create a niche among the leading ceramic proposals of the US market, one of the most strategic for the brand. For the event, Proconcept has specially prepared a functional, spacious and cozy stand with its corporate colors as a flag, where people can discover its most outstanding collections and the uniqueness of their designs, graphics and textures. From the most incredible marbles, clamoring to be noticed from the façade, to the most elegant stone, cement, oxide or single-color proposals displayed inside in an eye-catching tour of all available product categories. An aesthetically and materially attractive launch for clients that can be visited from April 5 to 8, 2022, at Stand C9416 of the Spanish Pavilion in Coverings.

As with the latest design trends, Proconcept focuses on the origin of raw material -without eccentricity or artifice- to show the most genuine side of the pieces, as taken directly from nature. A wide range of wood, stones, marble and single-colour ceramics, where each vein and feature of the piece has been worked down to the last detail to extract the most artisan aside to decoration. A RAW style filled with calm and serenity where neutral colours -white, grey and earth- are the main protagonists.

Proconcept is committed to an industry 4.0 model. Smart production that not only allows for faster resolution of problems, but also enables innovation to be optimised to improve productivity and quality, thus meeting demand more accurately and cost-effectively.

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