Apavisa presenta su nuevo showroom en l’Alcora / New Apavisa Showroom
El fabricante pone a disposición de distribuidores, arquitectos y diseñadores más de 1.000 metros cuadrados completamente renovados / The Spanish manufacturer inaugurates more than 1,000 square meters completely renovated for distributors, architects and designers
Apavisa acaba de culminar la renovación de su showroom de producto de l’Alcora en el que dará a conocer a distribuidores, arquitectos y diseñadores sus últimas propuestas cerámicas.
La exposición recrea diferentes ambientes con superficies de última generación que recrean en 1.000 metros cuadrados diferentes estancias para el hogar como baños, cocinas o chimeneas; hasta espacios contract como escaparates para tiendas o zonas bar de restaurantes.
La instalación cuenta con distintas salas de reuniones donde poder ver en detalle y con calma los catálogos de productos porcelánicos de Apavisa.
Exposición de slabs
Dentro de la variedad de porcelánicos de gran formato con los que cuenta Apavisa en su portfolio, la firma ha habilitado en el segundo piso de la exposición una zona museo con exposición de slabs.
Sistema de etiquetas inteligentes
Apavisa Porcelánico ha desarrollado un sistema de etiquetas inteligentes que permite la consecución de experiencias omnicanales en torno a los productos de la compañía. Con ello, la azulejera pretende enriquecer la experiencia del cliente de Apavisa, «mediante la interacción combinada de información de nuestros productos en entornos digitales, con el producto que se presenta en el showroom».
«Así, los usuarios podrán guardar en su wishlist las piezas cerámicas que escaneen en la exposición y crear tantas listas de favoritos como deseen. Asimismo, pueden ver todos los paneles de las piezas de cerámica y porcelánico de la compañía y completar la información de cada producto en las pantallas de los dispositivos táctiles que se encuentran a su derecha», revelan.
Apavisa has new facilities in its offices where you can find on display all our new and most memorable designs for flooring and cladding. A space full of creativity and technology where you can find all the tile models that Apavisa has in rotation.
Different spaces to inspire you
In Alcora (Castellón), where the company’s headquarters are located, we have created a space for architecture and design, where different atmospheres are recreated with state-of-the-art porcelain tiles with the most vanguard designs.
In this 2.000 m2 of exhibition, we find different spaces that recreate all kinds of rooms for the home such as bathrooms, kitchens or fireplaces; even contract spaces such as shop windows or restaurant bar areas.
Meeting rooms
While we walk through the Apavisa showroom we can also find different meeting rooms here we can sit down to calmly browse the Apavisa porcelain product catalogues. Rooms that leave no one indifferent either, as they are designed by and for the customer. The first of them is paved and tiled with a combination of our Wild Forest Grey Pulido models, a marble effect porcelain tile in brown and grey tones. Borghini White Polished model can also be found behind the backlighting of the room and on part of the flooring.
Meanwhile, the room we see below is paved and tiled with the Tatto Black Decor slab, and even the porcelain table is from the same collection.
Slabs Exhibition
Among the variety of large format porcelain tiles that Apavisa has in its product portfolio, we find, on the first floor, a museum area with an exhibition of slabs.
Technical table
A place where customers can appreciate first-hand the finishes, reliefs and tones of the final pieces, having a more direct experience with the product. From here, architects, designers, and engineers can test and preview as many combinations as they wish.
Outdoor porcelain tiles Solid 2CM
In this area of the showroom, you can see and touch all the 2CM thick models that have been designed and produced especially for outdoor areas.
Also, in the entrance area to the Apavisa offices, we have set up one of the most legendary 2CM collections of the brand; Zinc Green Solid 2CM 50x100, which placed on gravel highlights even more its touches of stainless steel, metal, and rust.
Unique reliefs and graphics
Discover a world of details in each of our ceramic pieces. You will be able to experiment by touching and discovering all the textures and shapes of the ceramic surfaces, enabling you to experience all the nuances of the textures that simply cannot be appreciated by the naked eye.Rust White
Apavisa Porcelánico has developed a smart label system, which allows the user to enjoy a multi-channel experience around the company’s products. The goal of this system is to enrich the Apavisa customer experience, where they can combine information about our products in digital format with the product presented in the showroom; users will be able to save in their wishlists the ceramic pieces they scan in the exhibition and create as many lists of favorites as they wish.
They can also view all the panels of the company’s ceramic and porcelain pieces and complete the information for each product on the touch-screens to their right.
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