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Laminam compra Best Surface, con sede en l’Alcora, a Grupo Barbieri & Tarozzi / Laminam seals deal with Barbieri & Tarozzi Group to acquire 100% of Best Surface

El cierre de la operación cristalizará durante el primer trimestre del 2022. / Italian company keeps on its path towards growth and international expansion,

  • Laminam compra Best Surface, con sede en l’Alcora, a Grupo Barbieri & Tarozzi
29.12.2021 11:40

La compañía italiana Laminam, especializada en piezas cerámicas de gran formato para la arquitectura y el diseño de interiores, ha llegado a un acuerdo con el Grupo Barbieri & Tarozzi, productor de tecnología y plantas completas al servicio de la industria cerámica, para la compra del 100% de Best Surface, con sede en l’Alcora (Castellón).

Fuentes de la operación confirman que está previsto que cristalice durante el primer trimestre de 2022. Hay que recordar que Best Surface produce y comercializa losas de grandes dimensiones con marca Idylium y es licenciataria exclusiva de la marca Automobili Lamborghini Surfaces.

La planta de producción, equipada con tecnología Supera desarrollada por SITI B&T Group, en pocos años ha alcanzado una sólida posición competitiva con producciones de elevada calidad y diseño, llegando a facturar alrededor de 20 millones de euros.

Mediante la adquisición de Best Surface, Laminam continúa su propia trayectoria de crecimiento a la enseña de la calidad y de la sostenibilidad, entrando así en el distrito cerámico de Castellón y refuerza su propia presencia en el mercado español.

De esta forma, Laminam acelera su proceso de expansión y de internacionalización, ya que suma a las unidades productivas de Fiorano Modenese, Borgo Val di Taro y Vorsino (Rusia), su primera firma en España, uno de los principales mercados a nivel global.

La adquisición de Best Surface se suma a las inversiones de más de 50 millones de euros que se están completando a fin de duplicar la capacidad productiva de las instalaciones del Grupo Laminam.

Alberto Selmi, gerente de Laminam, apunta que «Laminam ha entrado en un ambicioso trayecto de crecimiento y expansión internacional. La adquisición de Best Surface se sitúa en ese contexto de desarrollo y permite al Grupo ampliar su propia huella productiva a través de un acceso directo al distrito cerámico estratégico de Castellón de la Plana. Es muy grato para nosotros acoger a Best Surface y sus personas, que seguramente aportarán de manera significativa al futuro crecimiento del Grupo Laminam, en un contexto de fuerte impulso de mercado y con el objetivo de obtener cuotas adicionales».

Por su parte, Fabio Tarozzi, gerente general del Grupo Barbieri & Tarozzi, señala que «Best Surface es el escaparate de las tecnologías del Grupo Barbieri & Tarozzi para las grandes piezas, con la prensa Supera 36.000 ton. y el horno Titanium, el mejor en su categoría en cuanto a consumo energético y emisiones. Es la línea más innovadora del mercado por capacidad decorativa en grosor total (veta 3D) e infinitas posibilidades estéticas, gracias a las soluciones integradas de Digital Design y Projecta (impresión completamente digital). Materias primas de cero km, bajos consumos de energía eléctrica y de gas metano para una línea diseñada con una visión verde de elevada eficiencia y bajo impacto ambiental».

Laminam (global leader in the production and marketing of ceramic slabs for high-end architecture and interior design, part owned by Alpha Private Equity) and Barbieri & Tarozzi Group (manufacturer of technology and complete systems for the ceramics industry) have announced a deal allowing Laminam to acquire 100% of Best Surface. The transaction is expected to be completed during the first quarter of 2022.

Although not falling within the same scope of consolidation as SITI B&T Group, Best Surface originated from an idea by Barbieri & Tarozzi Group in 2018. - Located in the heart of the Spanish ceramic district of Castellón de la Plana, it produces and markets slabs under the brand «Idylium» and is the exclusive licensee of the brand «Automobili Lamborghini Surfaces».

Equipped with Supera technology developed by SITI B&T Group, in the space of a few years the manufacturing facility has achieved a solid competitive position, with high quality and design products and a turnover of around €20 million.

Through its acquisition of Best Surface, Laminam is forging ahead in a growth strategy underpinned by quality and sustainability, by joining the ceramics district of Castellón de la Plana and strengthening its presence in the Spanish market at the same time.

Stepping up its expansion and internationalisation process, Laminam is complementing its existing production sites in Fiorano Modenese, Borgo Val di Taro, and Vorsino (Russia), with its first plant in Spain, one of the world’s leading markets. The acquisition of Best Surface was decided in addition to investments - totalling over €50 million - that are currently underway to double the production capacity of the Laminam Group plants.

The transaction also further consolidates the technology partnership between Laminam and Barbieri & Tarozzi Group.

“Laminam has embarked on an ambitious path towards growth and international expansion. The acquisition of Best Surface - says Laminam CEO Alberto Selmi - is part of this development plan and will allow the Group to expand its manufacturing footprint through direct access to the strategic ceramic district of Castellón de la Plana. We are pleased to welcome Best Surface and its people, whose contribution to the future growth of the Laminam Group will undoubtedly be significant given the current momentum in the market and our intention to gain further shares in it».

“Best Surface showcases the technology offered by Barbieri & Tarozzi Group’s for slabs - says Fabio Tarozzi, the group’s CEO - in particular the Supera 36,000-tonne press and the Titanium kiln, rated best in its class for energy consumption and emissions. It is the most innovative line on the market due to its full-body decorative features (3D veining) and endless graphic design potential, made possible by the integrated solutions of Digital Design and Projecta (full digital printing). Locally sourced raw materials combined with low power and natural gas usage make this a line that is not only highly efficient but also kind to the environment».

«The acquisition of Best Surface - underlines Edoardo Lanzavecchia, managing partner of Alpha Private Equity - is part of a value creation strategy that has been devised by Alpha Private Equity (a Europe-wide private equity fund that acquired a majority share in Laminam in June 2019). We are pleased to have such a key name as Best Surface joining Laminam. Its acquisition will accelerate our growth process significantly, given the strong demand in the market and the constant, consolidated increase in the penetration of ceramic slabs within the world of materials for architecture and interior design. The operation will allow the development of important industrial and commercial synergies and to take a further, decisive step - in line with the plan promoted by Alpha and the management team - to position Laminam as the global leader in high-end ceramic materials, with a focus on high-quality, sustainable products and industrial processes».

For advice on legal matters and due diligence activities linked to financial, legal, tax and labour law issues, Laminam was assisted by KPMG, while for due diligence linked to environmental social & governance, it was supported by ERM; Barbieri & Tarozzi Group was advised by Equita K Finance for financial matters and by SCOA law firm for legal aspects.

Laminam is global leader in the market for large ceramic slabs for high-end architecture, furniture and design. Founded in 2001, it was the first company to industrialise its production of oversize ceramic slabs, and the first manufacturer to introduce unconventional applications for ceramics through innovative technologies which were unique in the world.

Under the guidance of CEO Alberto Selmi, Laminam has achieved extraordinary growth since 2010, becoming a world leader in the industry, thanks to clear strategic choices and forward-looking investments aimed at international expansion, sustainable product innovation, and the digital transformation of commercial relations and operations.

Today, Laminam is a global group with operations in over 100 markets, which are supported by an extensive distribution network comprising 11 sales branches, 13 showrooms, and a system of distribution partners. It has an international manufacturing footprint, consisting of three production facilities, two of which are located in Italy and one in Russia. A consolidated turnover of over €170 million is forecast for 2021.

The Barbieri & Tarozzi Group, parent organisation of public limited company SITI B&T Group SpA (listed on the Euronext Growth Milan market), produces complete systems for the ceramics industry, with a widespread presence in markets worldwide, and offers outstanding technology solutions and innovative services, with particular focus on energy efficiency and environmental compatibility.

The Group comprises 25 companies including 20 branches abroad in 12 different countries and four continents; it invests 4% of its turnover every year in Research and Development, most of which is conducted in the advanced bt-LAB facility in Formigine, home to laboratories and the four pilot lines for the various technologies.

It also guarantees customers a complete, customised service, which includes technical assistance for the installation, maintenance, and modernisation of production lines.

The Group operates through the following operating units: «Tile» (complete systems for tiles), Projecta Engineering and Digital Design (digital decoration equipment and graphic design projects), Ancora (systems for the surface finishing of ceramic products), Diatex and Mec Abrasives (cutting, grinding, and lapping tools), «B&T White” (complete systems for sanitary ware), and “B&T Quartz ” (complete lines for agglomerated quartz).

Alpha is an independent pan-European private equity fund that currently manages around €2 billion. The fund’s underwriters are leading international institutional investors, such as funds of funds, pension funds, insurance companies, and private investors, with whom Alpha has long-standing relationships.

Alpha invests in family businesses or spin-offs of large companies. With offices based in Amsterdam, Frankfurt, Luxembourg, Milan, and Paris, Alpha specialises in management buy-outs, focussing in particular on companies within which it can actually have a direct impact on value creation, accompanying and assisting owners and managers in the growth of company through both internal and external actions.

The Alpha portfolio currently consists of 10 holdings in Europe and includes Laminam, Calligaris (leader in the global high-end furniture market), Caffitaly (production and distribution of proprietary machine/capsule systems for espresso coffee), Vervent (design, production, and marketing of audio devices for high-end and luxury segments), AMF (leader in the market of metal components for the fashion and luxury sector), Remazel Engineering (design and manufacture of special offshore equipment for renewable energy and the oil & gas markets), Europart (leading European parts distributor for commercial vehicles in the aftermarket segment), Ipcom (leader in the distribution and conversion of building and technical insulation solutions), Fevert (leading independent provider of after-sales services for the automotive sector in France and Southern Europe) and Optima (innovative multi-utility company supplying an integrated range of energy, telecommunications, insurance, and healthcare products).